Matchroom Boxing, the world’s leading boxing promoter, broadens partnership with sports travel, hospitality and event services business Sportsworld for its UK shows.
Enhancing the VIP customer experience at all Matchroom Boxing promoted arena shows is the focus of the new agreement.
Matchroom Boxing, the world’s leading boxing promoter has extended its partnership with sports travel, hospitality and event services business Sportsworld, to operate as its Official Hospitality Provider.
The agreement covers all of Matchroom’s UK Saturday Fight Night and Sky Box Office arena shows, with venues including The O2, Manchester Arena, FlyDSA Arena Sheffield and M&S Bank Arena Liverpool.
Sportsworld’s ongoing focus will be to manage and enhance the VIP experience within the dedicated hospitality areas accessible by selected ringside ticket holders and establish a market-leading hospitality product on behalf of Matchroom.
More recently, Sportsworld operated the Official VIP travel package on behalf of Matchroom Boxing and JD Sports for the Joshua vs Ruiz event at Madison Square Garden, including a chartered A380 and pre-fight JD Sports sponsored VIP party.
In addition, Sportsworld managed the Ruiz vs Joshua 2 official live screenings on behalf of Matchroom at both the Wembley and Croydon Boxpark locations, and has also been involved in the sale of hospitality packages at many of Matchroom’s major stadium and arena promoted UK shows.
Frank Smith, CEO Matchroom Boxing: “Sportsworld has proven themselves to be very credible supporting partners of Matchroom Boxing, operating seamlessly as an extension of our operations team. We look forward to further developing our partnership across our UK shows.”
Nathan Wilson, MD Sportsworld Group Limited: “We are delighted to be extending our remit with Matchroom Boxing. Frank and the team have been great supporters of our business and we look forward to working with them in order to evolve and develop their VIP customers’ hospitality experience.”
About Matchroom Boxing:
Matchroom Boxing is the world’s leading boxing promoter, promoting over 60 shows per year across the UK, US, Spain and Italy.
2020 is Sportsworld’s 40th year delivering excellence in sports and entertainment experiences. Current partners include The English FA, 6 Day Cycling and Matchroom Boxing amongst others.