Today, Snapchat announced new Snap Originals featuring top talent and creators including Addison Rae, Stephen Curry, Ryan Garcia, Anthony Joshua and more. These unscripted, made-for-mobile shows are set to premiere later this year and in 2022, exclusively on Snapchat.
Snap continues to lead the way in mobile video, with A-List stars turning to the platform to tell authentic stories in new, innovative ways. Now, one of the most well-known creators, Addison Rae, is taking us back to her southern hometown to give an exclusive look at her life away from the spotlight as she reconnects with her roots.
From honest conversations on mental health, to inspiring stories of loved ones reunited after a time of distance and isolation – Snap Originals speak to the issues most important to the Snapchat generation. Snap Originals are continuing to expand internationally, with “A Fighting Chance with Anthony Joshua” being announced as the first Original made for Snap’s UK audience.
New Snap Originals include:
- Addison Rae Goes Home – (Maven) – After her rise to superstardom, Addison Rae is returning to her roots in Louisiana. As she heads home for the first time since achieving Hollywood success, Addison will show fans a more personal side than they have ever seen before.
- Level Up with Stephen Curry – (Unanimous Media and Portal A) – In this inspirational series, two-time NBA MVP Stephen Curry will mentor the next generation of stars and empower them to raise their game – both on and off the court – in ways they never thought possible.
- Ryan Garcia: The Fight Inside – (Liquid Light) – Undefeated boxer and social media star Ryan Garcia guides fans through an intimate exploration of mental health with the help of celebrity athlete friends and wellness experts. Sharing his personal experiences, he learns from his peers how they have overcome their own struggles and uncovers new techniques along the way.
- Reunited – (Future Studios) – This emotionally charged series follows the heartwarming stories of real people from across the US who are going to great lengths to reconnect with their loved ones. Featuring episodes on LGBT acceptance within a religious family, a first time meeting between a daughter and her birth mother, families kept apart by Covid-19, and a formerly incarcerated man reuniting with his family for Thanksgiving, Reunited brings people back together against all odds.
- A Fighting Chance with Anthony Joshua – (SBX Studios) – Sporting superstar Anthony Joshua is on a mission to give the younger generation of his community in Watford something he never had: a mentor. With his book of contacts and drive to make a difference, he’ll give them a taste of a life and career of their dreams, while providing the direction to keep them on the straight and narrow.
Snap Originals are shows are Shows made exclusively for Snapchat by some of the world’s greatest storytellers and made for the unique behaviors of mobile.
Like all Shows on Snapchat, they are vertical full screen, fast-paced and hyper-visual— and it’s been a big success, with Snap having released over 130 Snap Original series to date.
Snapchat reaches 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in countries like the U.S., UK, France, Australia and the Netherlands. In the second half of 2020, over 85% of the Gen Z population watched a Snap Original.
