Matthew McConaughey recently posted a video to social media of him as “Bobby Bandito,” a new persona that saw him teaching fans how to make a face mask using a bandana, two rubber bands and a coffee filter.
“I say it’s high time to catch this killer, ’cause we got more living’ to do,” he said in the viral video after nailing a wanted poster for COVID-19 to a tree.
While the message was well received, McConaughey was looking for a better way to reach the Spanish-speaking community. The question became, who could step in and help reach Spanish speakers?
The PSA that Canelo and McConaughey teamed up for is titled “Solo Sigue Viviendo,” which features the two high-profile stars asking people to protect themselves and others in the fight against COVID-19.