Advisory Board to Work on PBC Marketing, Branding and Growth Initiatives
LAS VEGAS (December 14, 2018) – Brett Yormark, Chief Executive Officer of BSE Global (BSE), has been tapped to lead the newly established Advisory Board for Haymon Sports, LLC, the creator of boxing’s preeminent brand, the Premier Boxing Champions (PBC).
Yormark leads BSE, which manages and controls Barclays Center, NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, the Brooklyn Nets, the New York Islanders and other New York venues. The Haymon Sports Advisory Board will help to fuel the direction for Haymon Sports by advising its leadership team on branding strategy, cross-licensing opportunities, commercialization, and future growth initiatives for PBC. Yormark will be identifying leaders in the sports, entertainment, and brand space, and a complete list of members will be announced in early 2019.
“I am looking forward to working with Haymon Sports, Al Haymon, and the PBC to lead the Advisory Board,” said Yormark. “The sport of boxing is a great passion of mine, and working with Haymon Sports and the PBC to bring the most exciting fights to Barclays Center has been incredibly rewarding. I am looking forward to working with them to find new ways to grow the profile of the sport in Brooklyn and beyond.”
“We’re excited that Brett will be assisting us with the continued growth of the PBC. He has done a remarkable job as CEO of BSE Global and he brings global experience and talents to this advisory role,” said Tim Smith, Vice President of Communications for Haymon Boxing.
Under Yormark’s leadership BSE has secured first-class programming for its venues. Through BROOKLYN BOXING, Barclays Center has hosted more than 200 fights and dozens of world championship bouts, involving some of the biggest stars in the sport today.
Yormark was instrumental in securing the rights of Barclays Center being named the east coast home of PBC Boxing. Under that agreement, which was announced in September, Barclays Center will host a minimum of eight PBC shows per year. Yormark also serves on the WBC Supreme Council.
In making Barclays Center a destination stop for college basketball, Yormark secured agreements to host the First and Second Rounds of the NCAA Men’s Basketball Tournament in 2016, the ACC Men’s Basketball Tournament in 2017, 2018 and 2022, and the upcoming NCAA Men’s Basketball Regional in 2021. The venue also hosted the Atlantic 10 Men’s Basketball Championship for four consecutive years, which returns to the venue in 2019, 2020, and 2021.
In addition to sports programming, Yormark oversees the BROOKLYN SHOW and LONG ISLAND SHOW platforms, which brings the biggest names in music to Barclays Center and NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, including JAY-Z, Beyoncé, Barbra Streisand, Bruce Springsteen and more.
Yormark is a member of the Board of Advisory Directors for both the Brooklyn Nets and Barclays Center. In addition to co-founding the BSE Advisory Board, Yormark is also on the board of the City Parks Foundation, the TJ Martell Foundation and NYC & Company.
