BUTTERFINGER RALLIES PACQUIAO FANS
TO #GETINOURCORNER
Butterfinger Offers One Million Peanut Butter Cups Payout
If Pacquiao Wins on May 2
Glendale, CALIF. (April 1, 2015) – In an earlier announcement, NESTLÉ® BUTTERFINGER® CUPS were revealed today as the go-to-treat in the boxing regimen of the one and only Manny “Pac-Man” Pacquiao. In actuality, the April 1st news kicks off the “Get In Our Corner” campaign, a month-long rally led by Butterfinger to unite fans around the world to get in their corner with Pacquiao. And there’s still a million at stake – If Pacquiao emerges victorious on May 2, Butterfinger is offering one million of its peanut butter cups in a nationwide payout at ButterfingerCups.com.
“We’re such fans of what Manny represents and love that he has such a great sense of humor to join us in our April Fool’s Day fun and launch the ‘Get In Our Corner’ campaign,” said Fabiola del Rio, Butterfinger brand manager. “We want fans to get in our corner with Manny and help us celebrate this different kind of competitor.”
Top Rank‘s Lucia McKelvey secured this new and fun deal with Butterfinger and PACQUIAO. “Butterfinger and Pacquiao go together like peanut butter and chocolate. I cannot reveal the details but I assure you it was a square deal.” said McKelvey
Why fans will want to #GetInOurCorner with Pacquiao and Butterfinger for this perfect match made in the ring:
- A different kind of peanut butter cup (smooth and crunchy!) behind a different kind of competitor – and different is good!
- A perfect pairing of two underdogs in their respective fights
- A shared appreciation for having fun and living a life that’s not just plain
Fans are encouraged to use the hashtag #GetInOurCorner to show their support of Pacquiao. While Pacquiao is known to never cut corners (just like Butterfinger Cups!) in his training, the champion is actually training Butterfinger Cups in the brand’s own fight against Plain Cups. Online, fans can see that action unfold on Butterfinger’s Facebook or Twitter pages. Square-shaped like a boxing ring, Butterfinger Cups is a different kind of peanut butter cup that made its highly anticipated debut last year. Butterfinger Cups and the NEW Butterfinger Peanut Butter Cups Minis bring an unexpected crunch to the smooth combination of peanut butter and chocolate.
