FLOYD MAYWEATHER VS. MANNY PACQUIAO OFFICIAL COMMERCIAL LAUNCH
Credit: Esther Lin/Mayweather vs. Pacquiao
This commercial—filmed with both prizefighters in a Los Angeles studio on the evening of March 11—is a creative collaboration between Mayweather Promotions, Top Rank, SHOWTIME PPV® and HBO Pay-Per-View®. The 30-second spot highlights the anticipation and the great magnitude of this once-in-a-lifetime event. It serves as the lynchpin to an aggressive multi-media marketing campaign that will take place in the next four weeks. The overall Mayweather vs. Pacquiao marketing campaign is expected to receive unprecedented levels of support from pay-per-view providers.
The epic showdown takes place Saturday, May 2 from the MGM Grand Garden Arena and will be co-produced and co-distributed live by HBO Pay-Per-View and SHOWTIME PPV. The live pay-per-view telecast begins at 9:00 p.m. ET/6:00 p.m. PT.
Header photo by Esther Lin